Search Results for: data

Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign

Today we meet Harold Pratt, president of Pratt Direct Marketing, Rosemont, IL, a company he has run since 1998.

Casual Male has selected Netezza Corp. to provide a data warehouse appliance.

“Acxiom has not made a bid for infoGroup,” Scott Maple an Acxiom spokesman, told Direct Newsline.

Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. The email applications …

Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages.

Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off.

This new firm is going by the name Optin Consulting.

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

Loyalty services, alone among Alliance Data Systems

If you’re a list owner, it is conceivable you may have invested thousands or perhaps even millions of dollars building a trusted brand. If you extend others the privilege to represent your list, it makes sense to find out in advance if they are worthy …