Search Results for: data
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Agencies
Autobytel Launches Dealer Lead Management Product
Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.
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United Marketing Group Retains DataCo For Analytics Marketing Work
United Marketing Group has selected analytics marketing firm DataCo Solutions to provide data, business and marketing analytics and consulting.
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Agencies
Cenveo Acquires Clixx Direct Marketing
Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum.
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Agencies
New Approach Expands Burger King’s Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
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Agencies
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Mobile Messenger Appoints Larry Robiner to VP, CRM Channel Sales
Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Agencies
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an “essential” piece of the marketing pie
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Agencies
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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