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Will ads in Twitter streams turn off the social networking giant’s users? This is a question that the company seems ready to face as Twitter seems set to unveil an ad platform in early March.

LogicLab Inc., has named Michael Lazzaro VP of analytics at LogicLab, a wholly owned subsidiary of Merkle Inc.

The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform

There

John Kasper has joined FMC Corp. as director of marketing.

By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy

Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.

Bigeye Direct, Inc. will merge with Advanced Mailing Services. The joint venture will retain the Bigeye Direct name

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated