Search Results for: data

THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

Computer Services, Inc. has inked a partnership with RewardsNow, Inc.

Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family

Hachette Filipacchi Media has inked a multi-year deal with Equifax Database Services. Under the terms of the agreement, Equifax will support the magazine publisher’s direct marketing efforts and its list rental business.

Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A recent trend report by Abacus revealed B-to-B house files dropped 9% in size from 2007 to 2008.

Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.

There may be a lot of things iPhone users have that Android users don’t, and vice versa, but according to recent figures released by Nielsen, more Android users are using their phones for data and Web usage purposes than other smartphone users.