Search Results for: data

Like so many other animals, we’re social creatures. We not only like the company of others, but we rely on others for key parts of our lives. Others’ experiences help us prepare for…

Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

CognitiveData and Kaboodle have made changes to their executive leadership.

What can you do as a list owner that doesn’t cost you any money, takes only a little bit of time and effort but will increase your list rental revenue and help grow your customer base? Here are some simple ideas that still work, even in today’s competitive and complex data and media sales environment.

In the midst of so much talk about Facebook and its ever-shifting privacy policies, it’s a bit refreshing to take a step back and take a look at the social networking giant’s statistics. According to Inside Facebook, the Web giant experienced solid growth in April after a sluggish March.

It’s easy to have a cynical view of legislation. Listening to the U.S. Senate Committee on Commerce, Science, and Transportation’s recent hearing on “The Debt Settlement Industry: The Consumer’s…

Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

Uh oh. Are you feeling a little tug at your belt loop? It’s only me. I’m tryin’ to get ya down as you fly by the seat of your pants again. C’mon down and let’s have a little chit chat. Recently, I’ve had to put together a series of marketing guides for …

The following guidelines should help you get the most out of appending e-mail addresses to your house file