Search Results for: data

2010 IMA Award Winner, First Place, E-mail Marketing | E-tailer EyesLipsFace (ELF) wanted to engage customers more frequently and provide valuable, useful, individualized information without overloading them with too many messages, all while increasing sales

Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

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The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.

Salesforce.com’s $142 million acquisition of Jigsaw gives the customer-and-prospect management software firm a source of business executives contact data. How the deal will change the way this source of prospecting data is made available remains to be seen.

Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

Which supplier of business to business data is the best seems like a simple enough question. But a new study that compared five information sources offers complex answers.