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Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.

Cegedim Dendrite, a customer relationship management solutions provider, has acquired SK&A Information Services, Inc., a healthcare data provider.

Today we meet Gabriella Sayers, director of list management at Stanford Direct, Ramsey, NJ.

Let’s face it: in today’s challenging economy, online marketers don’t have the time or resources to waste on programs that don’t deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren’t enough to create a roadmap for improvement

Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events

Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.

Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native