Search Results for: data

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies

Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

2010 IMA Award Winner, Search Engine Marketing | When the recession took hold, retailers were hit particularly hard, and Pier 1’s marketing team found themselves taking a new look at how online media could help

To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion

The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.

Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

According to Myxer’s most recent BoomBox report for April, female mobile users downloaded twice the amount of mobile entertainment content as their male counterparts.