Search Results for: data

Karen Cambray has been named CFO of Mall Networks.

Razorfish, a digital agency, has hired John Zell to serve as its VP of customer relationship technology solutions.

Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.

Despite all the crap that has happened, we still find ourselves able to not only defend but believe in the value proposition that is the performance marketing space. And, it’s quite a laundry list of crap. In some respects, performance…

Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.

Here’s a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it’s important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey.

Marketing communications agency G2 has hired Julie Spoleti as managing director of healthcare in its Relationship Marketing division, part of the Health & Wellness Group

So? How badly to you want to grow and/or update or your customer database? Yeah, me too. But I just lost a battle that’s going to significantly cost me new subscribers. It’s a battle that could cost you too.

A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be

CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf