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Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble

Office Depot is letting customers know that it is the official office products partner of NASCAR

As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?

Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman

The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena

Most marketers view loyalty programs as an “essential” piece of the marketing pie

Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.

In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games

Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries.

Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.