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Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.

The Week in Review: Headlines from the week.

Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.

RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.

Cameras are now rolling in the next phase of Dairy Queen’s year-long celebration of the DQ blizzard’s 25th anniversary. Specifically, Blizzard fans are being asked to record a short film offering a musical birthday tribute to the popular menu item

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

According to The Nielsen Company, Google maintained a healthy lead in the U.S. search market in April, but Microsoft showed that it still has plenty of legs – no thanks to Bing.

According to comScore’s recent “State of Online Banking Report,” customer service for online banking is getting a lot more attention in 2010 than it was last year.