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John Kasper has joined FMC Corp. as director of marketing.

By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy

Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.

Bigeye Direct, Inc. will merge with Advanced Mailing Services. The joint venture will retain the Bigeye Direct name

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.

United Marketing Group has selected analytics marketing firm DataCo Solutions to provide data, business and marketing analytics and consulting.

Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum.