Search Results for: data

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

Regional magazines face a number of challenges in their quest to reach new subscribers that other magazines often do not. However, with some creative thinking and qualified risk taking, significant breakthroughs in both response and cost savings can be realized.

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A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

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LeadFlash is a significant player in the cash advance/payday loan space, and was featured in the 2009 Inc.

According to a study conducted by the Ponemon Institute and sponsored by ProtectMyID.com, the vast majority of social media users express concern about their privacy, but many neglect to take simple steps toward protecting themselves online.

For the four weeks ending Saturday, June 19, 2010, FIFA.com received the vast majority of traffic for the search term “world cup,” according to Experian Hitwise.

This week’s question for Broker Roundtable: What trends are you seeing in business-to-business? Are B-to-B marketers still mailing heavily, or are more dollars shifting online?

Consultant Ernan Roman had some harsh words for direct marketers.