Search Results for: data

Automatic Data Processing Inc will acquire online marketing firm cobalt for approximately $400 million.

Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to “send” actual physical merchandise gifts to their in-network friends

The location-based realm is an emerging, exciting place to be for marketers. However, there’s much work to be done and the way forward may be paved by text alerts and recommendations.

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Some sayings work well as beliefs. Take Google’s punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great…

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes

Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters

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Headlines from the industry.
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