Search Results for: data

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.

Headlines from the industry.
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Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.

If you have never picked up the phone and dialed leads, it’s a worthwhile experience. Just picture yourself not on the generating end of the leads but on the calling…

Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates

The traditional offline list industry shrinking, meaning more and more data compilers are clamoring to collect data in the online space. Unfortunately, the data they provide isn’t always of the highest quality. From a marketer

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

Headlines from the industry.
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Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.

Revimedia have launched their 2minuteSEO campaign (available at www.2minuteSEO.com), which allows users to check their website’s search engine optimization score in three steps, taking only a couple of minutes.