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The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they

Permission-based consumer and business e-mail list prices have fallen significantly while most categories have remained relatively stable, according to Worldata’s Summer 2010 List Price Index.

Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.

Why and how to create e-mail reactivation programs

Trend Micro’s latest global survey finds that nearly a quarter of employees visit social networking sites while on their companies’ corporate networks.

Quick: what’s the most popular top-level domain?

According to the latest figures from Experian Hitwise, Bing gained the most market share in June

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Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.