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Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest

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Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.

If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..

Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

This week’s question: How are brokers coping with fewer new lists regularly coming into the market?

Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors

Clare Hart is going to change the direct marketing industry

Business Briefs: CMS Acquires Mail House, Pursuant Acquires Faith Marketing Service Firm