Search Results for: data

You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…

Effective cross-channel marketing requires data. You need data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings to the right customer, and to improve customer service. Aggregating and integrating all this information, however, is complex and even risky.

A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.

Here

Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.

If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..

Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

This week’s question: How are brokers coping with fewer new lists regularly coming into the market?