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The Week in Review
Headlines from the industry.
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E-mail Marketing Takes Half of Marketers’ Time
E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.
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Half of Consumers Have Made Holiday Purchases, E-commerce Growth is Strong
According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.
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Android is Booming and RIM is Dying, No Matter Who You Ask
According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.
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Agencies
Broker Roundtable: How Much Will Mailers Be Able to Take Advantage of Unchanged Postage Rates?
This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?
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Agencies
Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”
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Agencies
List Firms Increasingly Stress Marketing Services
How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.
All of which gives rise to a question: What is the perceived value of list management operations within the information community?
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Email
Up the Ante with Social Media Spirit This Holiday Season
Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program
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Webair Teams Up With EFT Energy, Inc. For Groundbreaking Energy-Efficient Hosting
New York, NY – October 20, 2010 – Webair (www.webair.com), an industry leader in managed hosting solutions, announces they are working with EFT Energy, Inc. to better manage energy consumption.
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Fraudlogix, an innovative affiliate-fraud prevention company
Hagai Schechter is the CEO of Fraudlogix, an innovative affiliate-fraud prevention company with offices in Florida and Israel. The company is on the cutting edge of the industry, so we decided to hear his story and see what he thinks about how affiliate fraud is affecting the industry and the opportunity its downfall might present.