Search Results for: data

In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.

Maybe it’s true that money can’t buy love. But when it comes to developing a loyalty plan that distinguishes one retailer from the rest, dollars are as important as passion

2010 Pro Awards Finalist; Best Loyalty Program

Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday

When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between

ONCE UPON A TIME, Sept. 30 the end of the federal government’s fiscal year meant renewed optimism among government sales reps. Leaves seemingly fell off

You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

By now, we’re all aware of the rumors saying Apple’s iPhone will make its way to Verizon Wireless around the beginning of next year.

According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.