Search Results for: data
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Agencies
The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King
While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.
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Agencies
Alterian Acquires Social Media Analytics Firm Intrepid
Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.
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Agencies
Harte-Hanks Buys Information Arts Ltd.
Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.
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Playdom Climbs the Charts, Advertising Evolves in Social Gaming
Disney’s Playdom benefited from some hefty gains in last week’s social game rankings, according to AppData.
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The Week In Review
Headlines from the industry.
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Infogroup’s Gupta To Launch New Data Firm
Vinod Gupta, the founder and former CEO and chairman of information firm Infogroup, is getting back into the data game. His newest endeavor, Database101.com, will officially debut within 45 to 60 days, Gupta told Direct Newsline.
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Agencies
Second Chances: A Guide to Retesting Files
Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?
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Agencies
Deutsche Post Acquires Nugg.ad
Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.
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African-Americans, Women Are the Most Chatty, Teens Dominate Texting
Recent numbers from Nielsen show that there are clear divides among different demographic groups regarding their use of voice minutes and text messaging.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page