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Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.

The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.

Statistical prospecting models don’t have to be confusing to direct mailers. If you know about two main types of acquisition models, you can boost your business far beyond the “mail-to-everyone-all-the-time” approach to finding new customers. You don’t even have to know how to create models. Just know what to ask for when you want them.

MCH Strategic Data will acquire QED, a database of educational institutions

Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States

Bing-powered search is now driving nearly a quarter of all searches in the U.S., according to the latest figures from Experian Hitwise.

This week’s question: With today’s younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term?

Our current panel features Erik Formica of FMI Inc., Jackie Kern of Main Street Direct, Jeff Kobil of LDS Group Inc., Lee Kroll of Kroll Direct Marketing Inc., Chaim Lazar of Net60 Llc, Kraig Prange of Acton International Ltd. and Adrea Rubin of Adrea Rubin Marketing Inc (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park