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Toyota has announced ten finalists in its Facebook contest to become the face of the “10 Years of Prius” anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

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In the performance marketing world, education doesn’t refer to the institutions many in our sector attended (for those that did), nor does it refer to the teams that…

Neither rain nor snow nor a handful of other impediments are supposed to keep the U.S. Postal Service from completing its appointed rounds

A company that touts itself as a provider of cutting-edge marketing software can’t simply rely on the tried and true when promoting its own solutions. They need something customers will perceive as the next “big thing” in interactive media

This week’s question: Overall, how is continued list industry consolidation affecting your ability to do business?

Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions.

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

There is a big difference between a marketing database and an operational database. A marketing database supports sophisticated data mining and an operational database does not.

It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir of insights into fuel to accelerate their business: They should be asking how they can do so. The approach I recommend consists of three core activities: listen, leverage and engage.

IBM will acquire Unica, a marketing software developer, for about $480 million.