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In marketing, empathy equals response and response equals dollars. One way of building empathy is by reflecting targets’ interests or emotional touch points in messages aimed at them.

In reaching new moms, postal mail may be the best delivery channel for those who’ve recently delivered

AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks.

Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.

Econsultancy and Adestra recently partnered to unveil the “Email Marketing Industry Census 2011,” which contains a wealth of information examining the state of the industry in 2011.

Headlines from the industry.
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When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features.

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.

Headlines from the industry.
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