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New York, NY – October 20, 2010 – Webair (www.webair.com), an industry leader in managed hosting solutions, announces they are working with EFT Energy, Inc. to better manage energy consumption.

Hagai Schechter is the CEO of Fraudlogix, an innovative affiliate-fraud prevention company with offices in Florida and Israel. The company is on the cutting edge of the industry, so we decided to hear his story and see what he thinks about how affiliate fraud is affecting the industry and the opportunity its downfall might present.

According to a stack of data about connected devices from Nielsen, iPad owners are receptive to ads, and are more likely than owners of other connected devices to make a purchase after viewing an ad.

According to recent data from STRATA, a media-buying and -selling software provider, more than half of advertisers surveyed said that location-based advertising will not be in their plans in 2011.

Earlier this year, Beam Global Spirits & Wine launched the Jim Beam Black Label variant under the campaign slogan “Eight years Changes Everything”

MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.

Money-Saving Tips for This Winter

We all know customized emails can be effective. Here are some of their most important characteristics

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