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According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company’s recent figures also show fragmentation for Android devices.

A wealth of information about the mobile realm was recently unveiled by comScore in its “2010 Mobile Year in Review” report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.

Introducing MobileCactus, a global performance CPA Ad network for Apps and the Mobile Internet! “Mobile Cactus is the leader in performance-based marketing! We help publishers and app developers monetize their mobile traffic by promoting our exclusive offers. We help advertisers generate new sales and leads only paying for proven results!”

With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

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Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

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According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.