Search Results for: data

Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network…

Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!

According to Flurry, in the past year mobile application usage has leapfrogged our usage of the Web on both desktop computers and mobile devices.

Learn three things that customers don’t want from your loyalty programs

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In only in its 2nd year operating, W4 has quickly taken a leading position in the results-based online advertising marketplace, drawing customers for its advertisers through social media, paid search, subscriber data and other channels.

AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

Chief Marketer recently talked with John Coe, president of Sales & Marketing Institute, and Jim Wheaton, co-founder of Wheaton Group, about why it is essential for B-to-B marketers to have both a CRM system and a proper marketing database.