Search Results for: data

It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.

Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work

According to the latest quarterly numbers published by Canalys, a technology market data, analysis and advice company,

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?

According to the “RetailMeNot.com Holiday Data Report” for November and December 2010, consumers saved about 27 percent online by using digital coupons.

Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

On Facebook, what works, and what doesn’t work is still far from conclusive, however, there are several areas of distinction that have become clear. The most successful brands are including promotional tactics in their social media strategy to “surprise and delight” fans throughout the year. Integration of promotions in Facebook has proven to be extremely effective in driving engagement and the growth of followers. Keep these five tips in mind: