Search Results for: data

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

McAdams, a family-owned web-printing firm, had a B-to-B database of 1,800 existing customers, but only 350 were active. In 2010, McAdams installed a high-quality inkjet inline printer that it wanted to advertise to its customers, but also to potential new acquisitions.

If you

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com

2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

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Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…