Search Results for: data

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

Retail chain Macy’s debuted a 30-minute shoppable TV ad on NBCUniversal’s Peacock platform for four days over the Thanksgiving weekend. Macy’s dubbed the spot the “Macy’s Parade of Deals with Jill Martin,” riffing off its namesake Macy’s Thanksgiving Day Parade. Martin is a TV personality on NBC’s Today Show and regularly hosts the “Steals and […]

Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential.  Brands are laser-focused on capturing their attention because […]

One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]

The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN.

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai.  On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]