Search Results for: data

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights. Industry News and Perspectives: Jumptap’s […]

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.

StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.

Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Auto ID