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Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was…

Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360, with only 24% of them believing their efforts are very effective in delivering desired results.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

Headlines from the industry.
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Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…