Search Results for: data

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]

Kal Raman, Groupon’s new senior vice president of global sales and operations, is taking steps toward cleaning house at the daily-deals giant. “We’ve got lots of people doing the right things but in a very manual, roundabout way,” he said. Raman noted that there are employees doing things like cutting and pasting data into spreadsheets […]

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In theory, Do Not Track is a great idea. The problem is that it doesn’t work because it requires good-faith cooperation from those on the other side of the consumers. Two large associations have created their own twisted interpretation of the law: “They have said they will stop serving targeted ads but will still collect […]

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Consumers are becoming more hesitant to share personal information with marketers

Earlier this week, digital marketing company Silverpop announced a partnership with Janrain, a social sign-in platform, to enable website visitors to register for online offers using their LinkedIn credentials. This feature could be a handy weapon for B2B marketers looking for a better way to generate leads via social media channels, so long as they […]

Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a […]

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.