Search Results for: data

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

According to Velti, a mobile marketing and advertising technology and solutions provider, the iPhone 5 is set to become very prominent very quickly, something mobile marketers should take note of. Velti’s “State of Mobile” report for August took a look back at the iPhone 4S and how it fared in the months after its release. […]

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pre-Movers and the Business & Legal Resources Masterfile.

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

When a mobile ad hits the screen of a consumer’s smartphone, does their proximity to the business placing the ad matter? The answer is a resounding “yes,” according to YP’s “Local Insights Digital Report: Q3 2012.” The report found that clicks on mobile ads for a business are more likely when the mobile user is […]

B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.

Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.