Search Results for: data

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

Understanding cultural differences can help B2B marketers build relationships

A Rice University study looks at the long-term viability and profitability of daily deal companies.

The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online Arhaus Jewelry Buyers This […]

A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.

ControlCase Authorized to Certify PCI Compliance with
New Point-to-Point Data Encryption Standards
Changes to P2PE Standards Help Merchants Reduce Costs As They Adopt New Technologies

According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.