Search Results for: data

Social media is a key driver in the success of content marketing, but to measure this impact you need to have accurate data. To do this, marketers need to implement a system to tag all links to their site’s content placed on social channels. This requires parameters that can be focused on measuring each individual […]

Timing, timing, timing. That’s what Jumptap’s latest MobileSTAT (“Simple Targeting & Audience Trends”) report is about. Among the findings meant to help mobile brands better engage consumers is that tablet usage spikes during the nighttime. Also, mobile click-through rate (CTR) spikes in December and January. “It’s About Time,” Jumptap’s October MobileSTAT report, mined its network […]

Since search retargeting first hit the scene, the questions from the market have become a lot more complex, partly because imitators are confusing buyers. To clarify what search retargeting is all about, Dan Hamman of Chango, a search retargeting firm, addresses seven of the most commonly asked questions about search retargeting. For instance: Where do […]

Yelp’s journey to being the leader in local content has been uneventful, unlike the dramas surrounding the likes of Groupon, Google and LivingSocial. But as the leaders in the deals space try to expand their business models, and as Foursquare tries to boost its revenue, Yelp seems to have little competition in the local arena. […]

Flurry recently posted a comparison of smartphone and tablet usage, using September data from Flurry Analytics. Among the key findings is that the gender split is more even for tablet users, tablet usage spikes during prime-time television and tablet users spend more minutes per session with apps than smartphone users. According to Flurry’s report, which […]

To measure the success of your email campaigns, you need to collect the following data: massages sent, messages delivered, hard and soft bounces, messages opened, unique and total clicks, and unsubscribes. Open rates, click-through rates, response rate/conversion rate and unsubscribe rate are four metrics that will help you make sense of it all. Unsubscribe rate, […]

At a recent “The Parliament and the Internet” conference, Andy Smith, an Internet security chief at the British Cabinet Office, encouraged people to give their personal information only to trusted websites, and to give fake details to social networking sites. This, of course, is a cause for concern for advertisers and the accuracy of their […]

Eventbrite, an online service that allows people to create, share and join events, shared its findings in its follow-up to a 2010 report on social commerce. In this year’s version, Eventbrite found the following information: The average dollars per share across Facebook, Twitter and LinkedIn rose 81 percent, from $1.78 to $3.23 Facebook boasts the […]

What can you learn from 520 billion Facebook ad impressions in more than 190 countries for 282 clients during the first nine months of 2012? A whole lot, as marketing and technology company TBG Digital found. The company, which specializes in Facebook advertising, shared its findings in a new report. Among the major findings was […]

Experian Marketing Services released its first holiday marketing data for the start of the 2012 holiday marketing season. The company has noticed some trends, including: overall email volume for the week is similar to the same week in 2011; “Christmas” and “Black Friday” are showing up in email subject lines; 27 percent of email campaigns […]