Search Results for: data

The ability to study the effects of the various touch points on buying behavior is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes. Epsilon’s John Young offers some thoughts on setting up multichannel attribution systems that work.

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Baltimore Magazine, Chief River Nursery mailing list and Convenience Store News daily newsletter mailing list.

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

As mentioned in Part 1, also in this week’s edition, almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we tried not spend too much time on the amazing buyers and brands who attended or the fantastic […]

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]

Last night, I was invited to join a dinner hosted by DoublePositive’s Sean Fenlon. At the table sat an impressive, if not quite mixed, group of interactive CEO’s. Some on their first company, others leading ones they’ve spent tens of millions of dollars or more acquiring. Somewhere in between a discussion about the punishment levied […]