Search Results for: data

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes money or at least defined by […]

A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. According to “Mobile Path-to-Purchase,” 2 out of 3 consumers notice mobile ads, while […]

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

By Philip Friedman
Often times as articles are written in various publications including this one we are made to focus on a topic that is trending now or one which empirical research shows us that the market is moving in such a way where we need to take a moment of pause to reflect if what we are working towards is the correct path or this data provides the affirmation of where we are taking our businesses.

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.