Search Results for: data

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]

How the brand is converting customers with smarter data management.

  Friday April 15, 2022 YouTube and MLB are continuing their partnership, renewing ties for the return of MLB Game of the Week Live on YouTube. The deal will feature 15 games throughout the 2022 regular season, streamed live, for free, to fans around the world in 182 countries. This season’s MLB Game of the […]

  Wednesday April 13, 2022 It was a Masterful weekend for golf. Sunday’s final-round coverage of the Masters on CBS was the most-watched golf telecast on any network since the final Masters round in 2019, when Tiger Woods captured his fifth green jacket. The coverage averaged 10.173 million viewers, up +7% versus last year, with12.443 […]

Monday April 11, 2022 Amid the drama this past year the resulted in a slew of college conference reshuffling, the Southland Conference had its turn for a big week as Chris Grant officially took the reigns as the eighth commissioner of the organization, coupled with the announcement that Lamar University would be departing the WAC […]

Friday April 8, 2022 The NHL revealed a pair of new multiyear partnership deals that designate FanDuel and BetMGM as the league’s first-ever North American sports betting partners, as both companies expand their rights into Canada after the province of Ontario launched its regulated single-game sports betting market earlier this week. As part of these […]

  Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]

Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]

Monday April 4, 2022 The end of March Madness and the approach of summer is no longer the end of the basketball season. From the NBA to the WNBA and then into the summer with NBA Summer League, Big 3, The Basketball Tournament, Overtime Elite etc., there is no shortage of interest and opportunity in […]

How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.