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Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher