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If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much

This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment