Search Results for: data

  • TeleTech Acquires Pamet River

    Service bureau TeleTech Holdings Inc., Denver, has acquired Pamet River Inc., a Boston-based marketing company. Terms were not disclosed.Pamet River’s

  • Short Cuts

    Cataloger dELiA’s Inc., based in New York, has named current CFO Evan Guillemin president and promoted current executive vice president Christopher Edgar

    Tagged in:

  • Live From London: Royal Mail Debuts Marketing Guide

    Royal Mail has released “A Marketers Guide to Home Shopping,” a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was

  • PRC to Rule on Postal Electronic Service by Month’s End

    The Postal Rate Commission will decide by month’s end if the U.S. Postal Service has been improperly offering an experimental Internet-based document

  • Equifax and Claritas To Build DB for Marks & Spencer

    Database marketing services company Equifax, based in Atlanta, and consumer information firm Claritas have won a contract from U.K.-based Marks & Spencer

  • Agencies

    A Simple Goal: Please the Customer

    SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

  • Agencies

    The Game of Targeting

    CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the

  • Epsilon Acquires Cohn Godley Norwood

    Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.

  • Agencies

    People

    Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

  • Agencies

    Best Medicine

    CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside