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Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,

Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –

A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re