Search Results for: data

Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The

Michael Saylor, president and CEO of MicroStrategy Inc., outlined changes in his company’s sales model after reports earlier this week revealed that the

L90 Inc., an Internet advertising and direct marketing service for advertisers and Web publishers, has opened a southeast regional office in Miami to

While multichannel shoppers – those that make purchases from a marketer via more than one medium, such as telemarketing, catalog or the Internet-seem

The California State Assembly this week is expected to hammer out the final details in legislation that sets procedures for how businesses in the state

Nuclear Radiation Device Handlers from Weil & Associates is a new list from Statlistics Inc. The data file includes 5,868 organizations that are licensed