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DoubleClick Inc., New York, has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community,

2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400

Springtime means sports for millions of Americans. Whether it’s business-league softball, playground hoops, country-club golf, or country-road biking,

A changing industry has agencies honing business development skills along with promotion chops.

The world’s three largest advertising agencies London’s WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced

The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly

Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business

The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based