Search Results for: data

Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,

Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with

Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,

As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,