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Economic slowdown causes a shift in client priorities, say CRM systems vendors

Parable Group, the Christian product seller, will soon be able to track customers across all channels

Clear Channel Communications, Inc., Chicago, named Alan Weintraub group director of marketing development for Clear Results, a marketing division created

Largo, FL-based Cox Target Media last week said it will close down the Carol Wright direct-mail co-op business and fold the operation into its Val-Park

Barely one year after its enactment, marketers are still not complying with the Online Privacy Protection Act (COPPA), a research group has found. Of

FEDMA, the European lobbying group, has criticized the decision of the European Commission to mandate standard contractual clauses for transfer of personal

Against a background in which up to 80% of customer relationship management initiatives don’t deliver on their promise and up to 50% are abject failures,