Search Results for: data
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Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans
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Service Surveys Site Shoppers
Active Research, Burlingame, CA, has released ActiveFlash, a survey mechanism that queries consumers as they browse the Internet.ActiveFlash enables marketers
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USADATA.com to Offer InfoBase Access Over the Internet
USADATA.com, a marketing information provider, has signed an agreement with Acxiom Corp. Under the terms of the five-year agreement, USADATA.com’s Web
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Hanover Direct is First Participant of I-Behavior Co-op
Hanover Direct Inc. has agreed to allow I-Behavior Inc., a new e-commerce co-op, to solicit its customers to enroll in the I-Behavior database. In doing
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Gift Buyers From Boating World Magazine
Boating World Magazine’s subscriber base has been enhanced with Z24’s product buyer data in this new list. These 27,640 paid subscribers to Boating World
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New Delivery Systems Combine Disparate Data
Two new products from Austin-based HotData provide aggregated data from more than a dozen compilers to online marketers. The first, Web e-Luminate, allows
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Live From Miami: Brooklyn Union E-BRC Brings in Leads
After energy marketer Brooklyn Union launched a Web site dedicated to the online business reply card — an emerging e-marketing tool — responses via
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MarketShare Apparel Buyers
This is a new list featuring over 18 million apparel buyers from more than 150 of the industry’s catalog, subscription, continuity, and non-profit hotline
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Yahoo Probe by FTC Underscores Online Privacy Fears
The statement by Yahoo, Inc. yesterday that the Federal Trade Commission inquiry into the company’s personal data gathering practices has “nothing to
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So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just