Search Results for: data

Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected

CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big

Minnesota will stop selling DMV information to marketers MINNESOTA HAS JOINED several other states that have put the brakes on selling motor vehicle data

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

Interface Software, Oak Brook, IL, hired Alec Wilson as vice president of worldwide sales and Mark Crosbie as vice president of software development.

Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are

Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing

OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement

Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has