Search Results for: data
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DIRECT Listline
Graphics IQ Master File A list of 408,870 who subscribe to the graphic-design newsletter and/or visit the company’s Web site. Graphics IQ features information
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Trans Union Suffers Sweeping Legal Defeat
The staggering defeat doled out to credit bureau Trans Union over implementation of the Gramm-Leach-Bliley Act will not lead, as feared, to an opt-in model for use of financial data.
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Online Returns Skyrocketing: Jupiter Media Metrix
The number of online returns by consumers in the United States is expected to reach 90 million in 2005 representing $5.8 billion dollars worth of goods.
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NextMark Brings on Falvey as VP Sales
Direct marketing technology company NextMark, Hanover, NH, has named Tim Falvey, vice president of sales. With the appointment, NextMark has opened a
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Cyndi Lee Heads to ALC
American List Counsel Inc. (ALC), Princeton, NJ, has named Cyndi Lee vice president of data management. Lee will be opening a new list management office
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E-mail Still Strongman in Internet Marketing Ring
The cornerstone of Internet marketing–e-mail–is as popular as ever. Spending on e-mail marketing is projected to reach $2.1 billion by the end of 2001.
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Landmark Ruling: Judge Says Customers Own Data
Financial institutions may not sell customers’ personal information without their consent, a federal judge has ruled. …
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DIRECT Listline
Opt-in E-mail Consumer Addresses This is a 20-million-name list of customer data compiled from the Free Catalogs Web site, which lets users access more
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Ad-Blocking Software Gains Traction
MarketingClick/Reuters–Frustrated by larger and more intrusive online advertisements, Internet users are increasingly turning to a dramatic solution:
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Live From Washington, DC: DMA to Launch Safe Harbor Program
The Direct Marketing Association has developed the DMA Safe Harbor Program to be made available to its members. The association is expected to announce the project within the next few weeks. …