Search Results for: data
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Tech It to the Limit
New gadgets aim to eke more input out of shoppers.
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Agencies
Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
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Mouse Trapping
Disney analyzes customers across business segments to build a better database. Tinkerbell flies over the Magic Kingdom, trailing golden flecks of light
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Agencies
GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
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PEOPLE
Agency Moves; Account Action; Client Side; Marketing Services
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A Different Kind of E-marketing
What is the difference between an opinion and a substantive comment? You don’t know either?
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Agencies
In-Store Marketing: Moving Targets
Supplier shakeups, brand consolidation hold growth at 3.9 percent.
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*2001 Annual Report Introduction: Proceed With Caution
A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.
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