Search Results for: data

The Federal Trade Commission is seeking empirical evidence that the collection and use of customer information by businesses benefits consumers in its

Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

I have to say, Ray, I’m a little surprised at your interpretation of the

The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

Group 1 Software will acquire the key assets of Sagent Technology for about $17 million. The Sagent acquisition will give Group 1 additional enterprise

Information Quality Suite: Enables firms to manage customer, supplier, and operational data with advanced support of coding standards worldwide–Firstlogic,

Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went

DoubleClick Inc., New York, generated $60.1 million in revenue during first quarter 2003, down from $83.7 million a year earlier. Much of the decline

Firstprep 7.0: Provides intuitive graphic interface and robust utilities to ease data setup and increase efficiencies of mailing operations– Firstlogic,

Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus,