Search Results for: data
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ALC Acquires MaxDirect
American List Counsel has acquired MaxDirect, the data-management division of MaxWorldwide Inc. Terms of the deal were not available. Princeton-based
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DMA Sets New Info Security Guidelines
The Direct Marketing Association has approved new guidelines for information security, which will be mandatory for its consumer marketer members. Under
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Return Path Names VP Sales
Return Path has named Anita Absey as vice president of sales. Absey will help corporate customers integrate data and database management tools for acquisition
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Short Cut
HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing
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Short Cut
HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing
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Japan, land of the happy clippers
Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience
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Martin Williams: piecing it together
Martin Williams I-Group had reached an impasse. The Minneapolis-based design and promotion agency, which began in the 1980s, had grown rapidly through
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Agencies
Back to (Database) Basics
The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;