Search Results for: data

  • Bottom Shelf

    If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of

  • New Products and Services

    PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

  • DIRECT listline

    NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

  • Out-Branding the Spammers

    Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

  • The Trouble With Points Programs

    Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

  • RUSSIAN RESPONSE

    Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

  • News briefs from Directmag.com

    March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers

  • Nectar Feeds Sainsbury’s Segmentation Efforts

    Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

  • Building Consumer Trust on Data Privacy

    Harriet P. Pearson thinks a lot about trust so much so that she’s created an acronym addressing customer data use around it. For Pearson, IBM Corp.’s

  • Wenner Media Contributes 2.3 Million Names to Co-op Database

    Wenner Media, publisher of Rolling Stone, Us Weekly and Men’s Journal, will contribute its subscriber files to Experian’s CircBase cooperative database,