Search Results for: data
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Bottom Shelf
If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of
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New Products and Services
PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through
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Agencies
DIRECT listline
NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita
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Agencies
Out-Branding the Spammers
Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits
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Agencies
The Trouble With Points Programs
Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner
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Agencies
RUSSIAN RESPONSE
Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication
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Agencies
News briefs from Directmag.com
March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers
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Agencies
Nectar Feeds Sainsbury’s Segmentation Efforts
Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,
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Agencies
Building Consumer Trust on Data Privacy
Harriet P. Pearson thinks a lot about trust so much so that she’s created an acronym addressing customer data use around it. For Pearson, IBM Corp.’s
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Wenner Media Contributes 2.3 Million Names to Co-op Database
Wenner Media, publisher of Rolling Stone, Us Weekly and Men’s Journal, will contribute its subscriber files to Experian’s CircBase cooperative database,