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Agencies
STARZ! Dangles American Wedding Sweeps
Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!
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Revenue, Sales up for infoUSA
InfoUSA reported $4.7 million in net income, and $78.8 million in sales, during the second quarter of 2003. Both figures were increases from second quarter
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Agencies
Boomerang Breaks First Consumer Promo
Cartoon Network’s classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion
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Agencies
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among
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Agencies
Yoo-Hoo Heads Back to School with The Simpsons
To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From
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Agencies
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
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DMI Starts Consumer Co-op
Direct Media Inc. launched a consumer co-op database Tuesday comprised of 100 merchandise and publishing response files. And more co-ops are in the offing,
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List and Database News
Bible Review Names and Addresses Inc. has won the management of this file of 11,600 six-month subscribers to this magazine about biblical scholarship.
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LexisNexis to Acquire Applied Discovery
LexisNexis U.S., a provider of legal, news and business information services, will acquire Applied Discovery, a Seattle-based provider of Web-based electronic
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Short Cuts
MSN and eBay plan to expand a marketing agreement allowing MSN customers to receive direct links to eBay for search queries from the MSN home page. The
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