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After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

The operator of a Web site that markets health related lists has agreed to remove from his site any lists affiliated with vitamin direct marketer/retailer

(Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

For a marketer seeking prospects, choosing lookalike consumers from comparable lists– say, married women within urban households – is an obvious step.

Music fans may not have heard of Shelby Lynne before she took the Grammy for best new artist in 2001 — unless they were married women with children who

Kraft Foods had problem only a couple of years ago—the flatline growth that affected most packaged goods marketers. But the proposed solution—a permission-based

TiVo, which makes digital video recorders, plans to begin selling information about the viewing patterns of its customers, the New York Times reported.

The DMA Customer Relationship Management (CRM) Council held its kickoff meeting yesterday at the Jacob Javits Center. Participants included employees