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CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

Blue Horizon Media Product buyers There are 36,323 last-18-month mail order buyers named here. The file is 97% male buyers of adult videos and magazines.

Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the

General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members

If a first step in online marketing

California State Senator Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill yesterday when an assembly committee

Data on individual customers may be valuable, but that value can be augmented if consider the larger unit the customer belongs to. Doing so has allowed

Marketers looking to increase response rates should consider allowing consumers to opt in not only for e-mail but direct mail as well. Ernan Roman, president

Primis Marketing Group Inc., Chicago, has purchased AccuData America for an undisclosed sum. AccuData founder Vilnis Ezerins, will continue to run Alvion

Netscape will pay $100,000 as part of a settlement of complaints about a feature the company used to track what users downloaded online, said the New