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The Federal Trade Commission announced the fees that companies will pay for access to the national do-not-call registry. The FTC announced the annual

Direct Media Inc. is the new manager of the Alzheimer’s Association file, as of July 1. There are 200,000 donors each quarter. The average donation is

Forget neural networks—the best thing that has ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business

Since Harrah

InfoUSA CEO Vin Gupta, the only DM executive to appear in a 60 Minutes II program on financial privacy earlier this year, called on his fellow CEO’s on

A national do-not-call list is on the way, and a do-not-e-mail list is likely. What can possibly be next? How about a national do-not-mail list? That

Best Western Hotels is teaming up with MasterCard’s latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders

Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15.

Great customer service is important when selecting a credit card, said 85% of consumers surveyed in a recent RR Donnelley panel on financial services.