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The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against

Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.

Unilever’s Hellmann’s mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don’t Have to Lift a Finger Party Sweepstakes.

Information Resources, Inc. has agreed to be acquired by a new company formed by business software investor Symphony Technology and private investment

Teenagers may drink during the summer holidays, but the source isn’t likely to be liquor purchased online. A study released by the Federal Trade Commission

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other