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The Direct Marketing Association is taking no chances that California Senate Bill 27, requiring that companies inform consumers when they have shared

Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with

Business Model Selector: This product combines data on business and consumer-level purchases for response and conversion modeling purposes. Company and

DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

InfoUSA CEO Vin Gupta, the only DM executive to appear in a 60 Minutes II program on financial privacy earlier this year, called on his fellow CEOs in

Forget neural networks the best thing that’s ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business development

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Fourteen states have transferred 9 million consumer telephone numbers to the national do-not-call registry bringing the total number of registrants to

As Labor Day approaches, Americans are thankful to have a job–any job. But that attitude could change in the coming year if the economy rebounds. Job

Social Workers Compiled by Bob Castle Now available from Accudata is a list of social workers compiled by Bob Castle. The 377,568 professionals on this