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Madison Direct Marketing has identified young families that live in the Wal-Mart, Target and Kmart shopping areas to target prospects via its Young Family

More than 76% of consumers think marketers compromise their privacy to sell them products. But 50% appreciate it when a company recommends products based

Retailer Sam Goody and its sister companies misled consumers by failing to tell them that their credit and debit cards would be charged for Entertainment

E-mail sent from catalogers reaches recipients more often and is opened and clicked through more frequently this year than it was last year. According

After the Federal Trade Commission’s Do-Not-Call rules take effect in October, mortgage and home equity lenders–who have historically relied heavily

After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald’s is surveying

Robert Evans was named managing director of risk management solutions for Scottsdale, AZ-based electronic payment firm eFunds Corp. He was previously

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The

(Catalog Age) Catalogers in eight states and two Canadian provinces were hurt in varying degrees by what is being called the Great Blackout of 2003. For

Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what