Search Results for: data
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Agencies
KFC Fields “Reality TV Commercial” Contest
KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time
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Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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Short Cuts
San Jose-based GotCompany, parent company of e-mail marketing software firm GotMarketing, has closed a $6.25 million round of funding led by Celtic House
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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Agencies
Qwest, Yahoo Field “Human Coupons”
Yahoo and Qwest Communications International turn music fans into “human coupons” as part of a nine-city concert tour through mid-October. Qwest, Denver,
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Agencies
Jersey Mike’s Touts Light Menu
Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants
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FTC Says ID Thieves Are On the Rampage
Consumers and businesses were robbed of $48 billion by identity thieves to last year, according to a survey by the Federal Trade Commission. Almost ten
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DMA Blasts California Disclosure Bill
The Direct Marketing Association is taking no chances that California Senate Bill 27, requiring that companies inform consumers when they have shared