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Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving

McDonald’s Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According

Time Inc. Enhanced Masterfile Millard Group Inc. has relaunched the Time Inc. Magazines Group enhanced masterfile. The file contains 14.5 million names,

Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of

Victoria’s Secret Direct reached an agreement this week with the New York Attorney General over a breach of customer privacy. The apparel retailer will

MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day

Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent

Equifax Inc. generated third-quarter revenue of $309.8 million, up from $289.7 million in third quarter 2002. The Atlanta-based data firm’s net income

(Direct Newsline)The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be