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Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief

European Union digital privacy rules requiring companies to get consent before sending e-mail, tracking personal data on Web sites or pinpointing callers’

The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese’s Great Sandwich Recipe