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As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned

NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

A new database management service that helps automobile dealers maintain more accurate customer contact information and assist in compliance with do-not-call

SmartServ Online Inc., a provider of wireless marketing services, will acquire nReach Inc. and Mobile Airwaves, Inc. for an undisclosed sum. nReach sells

The U.S. and Canadian governments have started formal negotiations over whether Canada will provide private information on its citizens for U.S. terrorist

(Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines